Open Cultural Studies: Transmediating Culture(s)?
TOPICAL ISSUE BY
Dr Beata Zawadka (Szczecin University)
“Medium is the message,” as Marshall McLuhan asserted in his seminal 1964 work entitled Understanding Media: The Extensions of Man. In so doing he simultaneously blurred the line between the traditionally envisioned, binary notion of the content and form. Forty-two years later, in 2006, Henry Jenkins clearly demonstrated, via his widely-acclaimed Convergence Culture: Where Old and New Media Collide, the medium/message rapport to be a process, not an endpoint. In consequence, this representational cultural model has also assumed its own agency thus becoming performative of broadly understood cultural workings. In 2016, with culture transmedialization – popularly conceived of as “transition in the making” – being a fact of life, McLuhan’s famous statement could, accordingly, be re/configured in the following way: “how is (cultural) message trans/mediated?”
Interfusing human life to the point of making it a (post)human mode of (post)cultural production, the trans/mediated (cultural) message can appear as, primarily, a peculiar affective practice, enabling a more effective cooperation of all cultural agents. However, such an apparent “affection-image,” to paraphrase Gilles Deleuze, of culture, might be perceived as but an audio-visual trick played on us by those who economically control the culture industry. In effect, the resulting “cultural franchise” can also crop up as a performance of concrete knowledge and hence a “political demonstration” of/against what in the idiom of Michel Foucault is a “cartography of power.”
To ponder over these and other questions, we would like to invite all who want to explore the multiple – theoretical and practical – transdisciplinary ways in which transmediality activates, questions, complicates, re/formulates, de/stabilizes etc. cultural productions.
We welcome a broad range of papers. These might include, but are not restricted to, the following perspectives:
- film studies,
- literary studies,
- cultural studies,
- media studies,
- critical theory,
- affect studies,
- tourist studies,
- video games studies,
- narrative studies,
- multimedia storytelling,
- (digital) communication studies,
- (digital) genre analysis,
- discourse analysis,
- new materialism.
HOW TO SUBMIT
Essays should count between 5000 and 7000 words (including all in-text citations, footnotes and the Works Cited section).
Please send your inquiries and complete texts to: firstname.lastname@example.org. The deadline for submission is 31 July 2017.