Open Cultural Studies: Transmediating Culture(s)?

escalator of modern office building



Dr Justyna Stępień

Dr Beata Zawadka (Szczecin University)



“Medium is the message,” as Marshall McLuhan asserted in his seminal 1964 work entitled Understanding Media: The Extensions of Man. In so doing he simultaneously blurred the line between the traditionally envisioned, binary notion of the content and form. Forty-two years later, in 2006, Henry Jenkins clearly demonstrated, via his widely-acclaimed Convergence Culture: Where Old and New Media Collide, the medium/message rapport to be a process, not an endpoint. In consequence, this representational cultural model has also assumed its own agency thus becoming performative of broadly understood cultural workings. In 2016, with culture transmedialization – popularly conceived of as “transition in the making” – being a fact of life, McLuhan’s famous statement could, accordingly, be re/configured in the following way: “how is (cultural) message trans/mediated?”

Interfusing human life to the point of making it a (post)human mode of (post)cultural production, the trans/mediated (cultural) message can appear as, primarily, a peculiar affective practice, enabling a more effective cooperation of all cultural agents. However, such an apparent “affection-image,” to paraphrase Gilles Deleuze, of culture, might be perceived as but an audio-visual trick played on us by those who economically control the culture industry. In effect, the resulting “cultural franchise” can also crop up as a performance of concrete knowledge and hence a “political demonstration” of/against what in the idiom of Michel Foucault is a “cartography of power.”

To ponder over these and other questions, we would like to invite all who want to explore the multiple – theoretical and practical – transdisciplinary ways in which transmediality activates, questions, complicates, re/formulates, de/stabilizes etc. cultural productions.

We welcome a broad range of papers. These might include, but are not restricted to, the following perspectives:

  • film studies,
  • literary studies,
  • cultural studies,
  • media studies,
  • critical theory,
  • affect studies,
  • tourist studies,
  • video games studies,
  • narrative studies,
  • multimedia storytelling,
  • (digital) communication studies,
  • (digital) genre analysis,
  • discourse analysis,
  • posthumanism,
  • new materialism.


Essays should count between 5000 and 7000 words (including all in-text citations, footnotes and the Works Cited section).

Please send your inquiries and complete texts to: The deadline for submission is 31 July 2017.

Cite this blog post
Izabella Penier (2017, May 20). Open Cultural Studies: Transmediating Culture(s)? Open Culture. Retrieved May 18, 2024, from

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1 Response

  1. 26/03/2018

    […] a special issue of Open Cultural Studies entitled “Transmediating Culture(s)?” that appeared in 2017, Justyna Stępień and Beata Zawadka, as its guest editors, have brought […]

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